Ember & Iron — Automated Email Marketing Campaign
Christopher Brown
Campaign overview — fictional restaurant concept.
Email 1 — welcome and menu introduction.
Email 2 — restaurant story and brand connection.
Email 3 — reservation invitation.
Welcome-flow strategy and timing.
Mobile design preview.
Portfolio concept
Ember & Iron is a fictional restaurant branding and automated email marketing concept created by Shocker OwnZ Creative. It is demonstration work, not client work, and contains no actual campaign results or performance claims.
The sequence
1. Welcome email, immediately after signup
A warm first-touch email that introduces Ember & Iron’s fire-led dining experience, sets expectations for future updates, and invites subscribers to explore the menu.
2. Restaurant story, 2 days after signup
A brand-story email that builds affinity through the restaurant’s point of view: seasonal ingredients, open-flame cooking, and a gathering-place atmosphere.
3. Reservation invitation, 5 days after signup
A focused conversion email that prompts subscribers to reserve a table, with clear hierarchy, mobile-friendly calls to action, and a low-friction booking path.
What this concept demonstrates
Email copywriting and subject-line direction
Branded email design built for responsive reading
Responsive HTML email structure
Welcome-flow automation strategy and timing
Customer-engagement touchpoints from signup to reservation
The concept was designed to show how restaurant identity and lifecycle messaging can work together in a concise, customer-first welcome journey.
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Posted Oct 22, 2026
Fictional restaurant email marketing concept: a branded 3-email welcome flow from signup through reservation.
