Our client, a researcher and documentary filmmaker, wanted to establish a dominant presence in the natural disaster niche on YouTube. His goal was to create multiple successful YouTube channels focusing on hurricanes, earthquakes, tsunamis, volcanic eruptions, and other extreme weather events. He aimed to attract a massive audience by delivering engaging, scientifically accurate, and visually compelling content. Success for him meant reaching a broader audience, increasing watch time, and maximizing ad revenue and sponsorship opportunities.