Immersify is an educational app that helps nursing and dental students learn through augmented reality and interactive gamification. To support its push into nursing education, the brochure needed to introduce the app to academics and faculty and show why it deserved a place in their teaching.

As the designer, my role was to turn a product with a lot going on into something quick to grasp and genuinely enjoyable to flick through. The aim was to capture the playful, hands-on feel of the app itself, so readers came away with a clear sense of its benefits and a reason to find out more.

The brochure was expected to:

Grab the attention of academics and faculty, and hold it.

Show the unique benefits of Immersify in a fun, accessible way.

Encourage engagement and adoption of the app across nursing schools and institutions.

To support and simplify the messaging within the Immersify Nursing brochure, I developed a library of custom-designed icons — each crafted to reflect the platform’s features in a clean, accessible, and brand-aligned way.

These icons not only helped break down complex educational information into digestible visual elements, but also formed a core part of the broader Immersify brand system. From print brochures to promotional campaigns, they ensure continuity, clarity, and a polished visual tone.To enhance clarity and navigation within the Immersify app, I also designed and animated a set of linear based icons, each representing a different learning resource which is available inside the app. These icons were also integrated into the digital brochure, where they animate sequentially to preview the educational journey.

This approach adds motion-based engagement to static formats, helping students and educators easily identify the type of activity they’re about to engage with.

I​The digital brochure was designed to echo the interactive feel of the Immersify app. To keep things clear and engaging, I used GIFs, animations, and videos to show how features work without relying on heavy text. In the UK version, a scrollable list replaced 28 static pages of content, making navigation much easier. These interactive elements helped educators and students quickly understand the platform — not just by reading, but by experiencing it. Everything was built to mirror the immersive nature of the app, turning the brochure into more than just a guide — a real extension of the product.