Overview 🔎
Set the stage for your work, and provide some key details about this project. Introduce collaborators, and provide any context that will be helpful to keep in mind (ex. brand, company, or project owners).
Process 🛣
I built this portfolio while training with masters for my career, and I'm always learning. I'm never finished.
Step 1: The brief
First, I get a brief from the person training me, or the client. This contains things like:
• Topic
• Keywords they want to rank for (optional)
• Guidelines (if they have them)
Step 2: Research
Then, I Research the project, including Keywords, and factual information related to the topic.
Step 3: Outline
As I research, I put together an outline that guides my writing. An outline is good for organization, and preventing blank page syndrome, or writer's block.
Step 4: writing
you'd think this is the last step right? Nope!
Step 5: Revise and edit
i Revise my copy to make it stronger, flow better, and more readable. Then I edit for typos and misspellings.
Step 6: Proofread
I give it a last look-through to find anything I missed before I send it off.
Step 7: feedback
If they have a copy cheif or editor, I send it to them, if not, I insist the help of a copywriter above my level to provide feedback. I make necessary edits, then send it off to the client.
Step 8: Finish up.
i add any finishing touches requested by the client, and then, the client pays, and the project is published.
FA copywritet's learning is never finished.
Pam Foster - AWAI
