TSM, originally known as Team

TSM, originally known as Team SoloMid, is a US-based esports organization headquartered in Los Angeles, California, with a long history of building competitive teams and talent within the global gaming ecosystem.

For the announcement of Mayumi joining TSM’s influencer roster, the organization invited MNZS to develop the creative campaign around her introduction as part of the team’s talent casting.

The project followed the same creative approach we bring to talent-driven announcements: starting with conversations with the client and talent to understand their personality, positioning and the story behind the collaboration, and translating that into a concept designed specifically for the announcement.

MNZS was responsible for the creative development, concept and script, working closely with the client throughout the process to define the narrative and visual language of the campaign.

From there, we handled the production and post-production, delivering the final announcement film, photography and a complete campaign package ready to be published across TSM’s channels.

The result was more than a talent announcement. It was a visual introduction designed to establish Mayumi within a new chapter of her career and make the beginning of that relationship with TSM feel like a story.