MURBAN

Creating a simple brand for GEN Z & GEN Y.

As most would think gen z is not a generation of much simplicity, it could be difficult to get both generations to be attracted to one brand. However, with our deep research we realized that there are 2 sides to Gen Z: minimalistic and colorful. Gen Y (millenials) however love to keep things simple and clean. Color is appealing, but simplicity is always welcomed in everyones closet as well.