Jux Brand and Product Design

Jux is a full-screen visual blogging experience that blends seamlessly across multiple platforms, with a focus on Mac and IOS devices. Conceived at Limewire lab, which started as a social site builder. New brand design and product experience were needed to align with their business goals. I joined the team in 2010 as Creative Director/Lead product designer, where I applied an iterative approach to defining the brand design within product and marketing. The team collaborated and successfully launched multiple iterations of the desktop platform with native iOS behaviors and, eventually, an iPhone app.​​​​​​​​​​​​​​​​​​​​