Lead Generation for ArtDcart

Lead Generation for ArtDcart: Boosting Sales for a Contemporary Art Brand Client: ArtDcart (Contemporary Art Selling Platform)

🧩 Problem:

ArtDcart had a beautiful collection of contemporary artworks but lacked consistent online visibility and qualified traffic. The brand was struggling to convert casual browsers into paying customers due to poor lead flow and low targeted outreach.

🎯 Strategy:

Audience Research: Identified key customer personas including interior decorators, art collectors, and urban millennials interested in modern decor.

Lead Magnet Creation: Developed a high-value downloadable guide titled “10 Ways to Style Your Home with Modern Art” as a lead magnet.

Social Ads: Ran Facebook and Instagram lead generation ads targeting art buyers, home design enthusiasts, and creative professionals.

Email Funnel: Built an automated 5-email sequence to nurture collected leads, showcasing bestsellers and limited-time offers.

LinkedIn Outreach: Targeted commercial interior designers and boutique hotels via personalized connection and pitch messages.

📈 Results:

Generated over 900 qualified leads in 3 months

Achieved a 25% open rate and 12% click-through rate on the email funnel

Boosted direct sales inquiries and WhatsApp conversations by 3x

Helped establish brand presence in niche interior design communities