ADS animation

To create a marketing animation for Maply Geolytic, I focused on designing a 3D animation that highlights a state-of-the-art SUV equipped with a unique scanning gadget. This animation aims to showcase how the vehicle interacts with its environment, similar to Google Maps, providing real-time location and directional data.

Concept Development

The project began with brainstorming the core message: demonstrating the SUV's capability to scan and analyze surroundings. The SUV model was designed to be sleek and modern, embodying the innovative spirit of Maply Geolytic. I incorporated the company logo prominently on the vehicle to reinforce brand identity.

3D Modeling

Using Autodesk Maya, I crafted a detailed 3D model of the SUV. The model included realistic textures and materials to enhance its visual appeal. The company logo was applied to the side of the vehicle, ensuring it was visible during the animation.

Animation Process

The animation sequence was designed to depict the SUV navigating through various terrains. I created a dynamic path for the vehicle, simulating a journey through urban and rural landscapes. To visualize the scanning functionality, I added a gadget on the roof of the SUV that emits beams to represent data collection from the environment ending with the company logo reveal.

Real-Time Data Visualization

To mimic the real-time data aspect, I animated graphical overlays that displayed location details and directional arrows, similar to what users see on navigation apps. This was achieved using Adobe After Effects, where I integrated animated text and icons that appeared as the SUV moved along its path.

Final Touches

The final animation was rendered in high quality, ensuring that every detail, from the SUV’s movement to the environmental interactions, was crisp and engaging. Background music and sound effects were added to enhance the overall viewing experience, making the animation not only informative but also captivating.

Conclusion

The completed marketing animation effectively showcases the innovative features of Maply Geolytic's SUV, emphasizing its capability to provide real-time environmental scanning. This project not only highlights the technical prowess of the vehicle but also strengthens the brand's position in the geolocation market.