Pillar Content Example

https://thecreativeproblemsolver.com/building-an-online-presence/

This blog post is the trunk of what I call a 'Content Tree' (Pillar) about the importance of building an online presence for small businesses.

*All aspects of this content were done soley by me, from conceptualization to the optimization.

• Writing

• SEO

• Content strategy

• Graphic design  

• Content design/Webpage design

• Social media

• Content distribution

• Email marketing

• Content management (upload and optimization through CMS)

• Customer/Client Personas

• Topic Clustering

Objective: To highlight the importance of establishing an online presence for small businesses, detailing the benefits, risks of inaction, and actionable steps to achieve a robust digital footprint. The article also aims to introduce cost-effective solutions, like hiring one-person marketing teams, for businesses with limited resources.

Target Audience: Small business owners, entrepreneurs, and startups who lack an online presence or are unsure how to leverage digital tools effectively. The article appeals to readers globally but emphasizes relevance for small businesses in digitally emerging markets.

Intended Outcome: Readers should leave with a clear understanding of why and how to establish an online presence, along with confidence in the feasibility of achieving it within their budget. They should feel inspired to take immediate action, either independently or by reaching out for professional support.