Digital Marketing & Content Creation
Wendel Paul
đź“Ś Project Overview
I led the development and execution of Evolvra’s entire digital presence from scratch. This included social media strategy, content creation, brand storytelling, on‑camera videos, website design, and sales automation all engineered to attract and convert high‑intent real estate professionals looking to expand their digital footprint.
🎯 What I Did
1. Social Media Strategy & Management
Created brand voice, content pillars, and posting cadence tailored for Instagram, TikTok, and LinkedIn.
Managed daily content publishing, engagement, captions, and community interaction.
Monitored analytics and iterated content for sustained audience growth.
đź’ˇ Result: Increased follower engagement and consistent growth in impressions/week.
2. Short‑Form & On‑Camera Video Content
Produced and edited short‑form videos optimized for each platform.
Shot talking‑head videos highlighting brand expertise and value for realtors.
Designed hooks, captions, and CTAs crafted for conversion.
3. Graphic Content & Brand Assets
Created on‑brand graphics, thumbnails, and motion elements that drive attention.
Designed templates for ongoing, scalable content rollout.
4. Website Design & Lead Capture
Built a conversion‑focused website with clear service offerings and pathways for lead generation.
Implemented responsive design, UX best practices, and SEO basics.
5. GoHighLevel Automations & Funnels
Designed automated funnels and workflows to capture, nurture, and convert realtor leads.
Set up:
Automated SMS/Email follow‑ups
Lead scoring & segmentation
Calendar booking integrations
CRM pipeline tailored for sales flow
💡 This enabled Evolvra to onboard high‑value clients with minimal manual effort.
YOUTUBE EXAMPLE OF HOW I AUTOMATED GHL :
🧠Key Skills Demonstrated
âś” Social Media Strategy
✔ Short‑Form Video Production
✔ On‑Camera Content Creation
âś” Brand & Graphic Design
âś” Website Creation
âś” CRM & Automation (GoHighLevel)
âś” Lead Generation Funnels
âś” Client Engagement & Growth Optimization
Built Evolvra’s full digital presence social channels, short‑form and on‑camera content, website, and automated lead funnels driving consistent audience growth and realtor client acquisition.
Like this project
Posted Dec 15, 2025
Developed Evolvra's digital presence, boosting engagement and client acquisition.
Likes
0
Views
7
