Role: Lead Designer & Framer Developer Client: Outlier AI (Powered by Scale AI) Impact: Live production website serving 100K+ experts across 50 countries

Outlier AI, Scale AI's platform connecting domain experts to train next-generation AI models, needed a complete digital overhaul to support their rapidly growing community. As the lead Framer Developer, I designed and developed their entire web presence, shipping 4 core pages and architecting a scalable CMS system managing 150+ pages across 5 expert categories.

Outlier had established itself as the world's largest AI training platform, having paid out $500M+ to global experts. However, their digital presence didn't match the scale of their mission. The website struggled with complex information hierarchy across multiple expert categories, trust barriers for potential contributors, and no efficient CMS structure to manage diverse content needs.

Homepage featuring clear value proposition and trust-building metrics

About Us page highlighting $500M+ paid out, 100K+ experts, 50 countries

Meet Our Experts page with authentic testimonials from real contributors

Blog page with full CMS integration

150+ individual pages across 5 expert categories (Coding, Language, Creative Writing, Physics, Generalist)

Improved information breakdown focusing on scannable, digestible content

Modular template system enabling non-technical team launches

Scalable design system for future growth

Created interactive moodboard to organize inspiration and align stakeholders

Leveraged AI-assisted design workflow to iterate image concepts ~40% faster

Built conversion-focused landing pages emphasizing trust and flexibility

Developed reusable component library in Framer for rapid deployment

Trust-Building Strategy: Prominently featured quantifiable credibility signals throughout the experience. Statistics like "$500M+ Paid Out" and "100K+ Experts" were strategically placed to reassure potential contributors about legitimacy and scale.

Information Architecture: Restructured complex content hierarchy to serve diverse audiences from organic chemists to creative writers. Created clear pathways for different expert categories while maintaining consistent navigation patterns.

Responsive System: Ensured seamless experience across devices for global audience with fully responsive layouts and performance optimization.

Shipped Live: ✅ 4 production pages (Home, About Us, Meet Our Experts, Blog) ✅ 150+ CMS pages with improved information structure ✅ Scalable design system enabling future expansion ✅ AI-accelerated workflow reducing iteration time by ~40%

$500M+ paid to experts globally

100K+ active experts across 50 countries

Partnerships with OpenAI, Meta, Google through Scale AI parent company

Featured in Forbes and major industry publications

Systems Thinking: Designing for 150+ pages required thinking in scalable systems rather than individual pages. The modular CMS structure now enables the Outlier team to launch new opportunities independently.

Visual Trust: For a platform where users commit expertise and time, visual credibility signals (statistics, testimonials, brand partnerships) proved as critical as functionality.

AI as Accelerator: Integrating AI into the design workflow amplified creativity rather than replacing it, freeing up strategic UX time previously spent on asset creation.

Design: Figma, AI image generation, Interactive moodboarding, Information Architecture Development: Framer, CMS Architecture, Component-based Development Specialization: Conversion-focused design, Trust-building UX, Scalable systems

Visit the live website at outlier.ai to see the complete experience serving 100K+ global experts.

Looking to scale your digital presence? I specialize in designing and developing high-impact websites in Framer that solve real business problems. From concept to production, I bring strategic thinking, technical expertise, and efficient AI-accelerated workflows to every project.