In the Planet Fitness rebranding project, I undertook the task of rejuvenating the well-established fitness brand's identity. While preserving the brand's signature purple and yellow colors, I introduced a modern twist, infusing vibrancy and energy into the design. By adding subtle green accents and a neutral gray, the rebrand underscores the brand's commitment to health and wellness while maintaining a clean, sophisticated aesthetic. This project demonstrates my skill in updating iconic brands while preserving their core identity, ensuring they remain relevant and engaging to their audience.