Parabellum Systems Website Launch

Clément CHARROYER

Context & Challenge

Parabellum Systems is a newly launched French no-code agency, built to deliver sharp, scalable systems to ambitious teams.
At launch? No website. No visibility. No lead channel.
With a premium positioning, Parabellum needed more than a simple online presence — it needed a site that converts, positions, and builds trust from the very first scroll.
The brief?
→ Establish a crisp digital presence → Reflect high standards through UX → Trigger conversations with high-intent prospects

Our Method

We approached it like a system: sharp strategy, fast execution, and high design standards — to deliver a site that performs on every level.
1. Kickoff & Strategic Framing
– Aligned on brand voice, tone, and positioning – Defined sitemap, content priorities, and conversion logic
2. Design & Build in Framer
– Developed directly in Framer for full control and native interactions – Crafted minimal layouts with bold contrast, motion cues, and layered effects – Integrated holographic UI elements to elevate visual perception
3. Component System & CMS Setup
– Built a reusable component system to streamline future updates – Structured a CMS-powered portfolio for scalable case study publishing – Delivered clear logic for autonomy — no dev needed post-delivery
Holo component

Systems & Structure Deployed

Modular UI System — Components with variants, hover states, and transitions, built for flexibility and scale
Framer CMS Architecture — Custom collections structured for easy content updates, without dev intervention
Service Page Framework — 3 standalone layouts tailored to different conversion goals
Dynamic Portfolio — CMS-powered and designed for easy case study publishing
SEO Foundations — Clean structure, fast load, metadata ready from day one
Content Autonomy — Designed for non-technical teams to update, expand, and repurpose independently
CMS
CMS

Business Impact

Online Presence Activated — Parabellum is now discoverable and on-brand
Indexed in Days — First Google results appeared within a week
Lead Pipeline Opened — First inbound client conversations triggered via the site
Credibility Boosted — The site now supports sales conversations and reinforces brand trust in every pitch

This wasn't just about building a site. It was about creating a brand experience that sells before first call.

Tech Stack: Framer, , CMS, SEO tools
Project Duration: 2 weeks
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Posted May 22, 2025

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