Implementing a comprehensive content strategy

Enhanced the content strategy by adopting the latest industry best practices, delivering quality and valuable content across all channels to clients and prospects.

Conducted competitor analysis to identify content gaps and areas of improvement.

Refined the SEO strategy to enhance online reach.

Edited existing and wrote new blog articles.

Monitored and analyzed website traffic and user engagement metrics to evaluate content success and implement course corrections if needed.

Created online marketing campaigns (blog, email journey, social media, video content) to promote company's product and increase lead generation and conversion.

Managed a team of internal content writers, providing editorial, creative, and technical support, and training them for future senior and leadership roles.