Dexco, formerly recognized as Duratex, has firmly established itself as a stalwart presence in the Brazilian corporate landscape, its notable position fortified by its listing on the São Paulo Stock Exchange and an impressive annual revenue of US$1.2 billion. Regarded as the preeminent producer of wood panels, bathroom fixtures, and metals throughout the Southern Hemisphere, Dexco’s dominance had primarily been confined to the realm of B2B operations. However, in a strategic bid to diversify and capitalize on emerging opportunities, Dexco embarked on an ambitious journey to carve its niche in the world of e-commerce and online marketplaces.