HiPhi Automotive, a pioneer in the electric vehicle (EV) industry, sought to revolutionize its digital presence with a website that embodies its innovative technology and commitment to sustainability. The objective was clear: create an immersive online experience that showcases HiPhi's advanced EV models, engages users on a deeper level, and drives sales through an interactive e-commerce platform.

Embracing a humanized approach, we focused on understanding the needs and behaviors of HiPhi's audience. Our goal was to design a user-friendly platform that goes beyond aesthetics and functionality, fostering meaningful interactions that resonate personally with visitors.

We then developed a comprehensive sitemap that encapsulated 2 phases - one for the initial launch of the website, and a second with e-commerce functionality to allow users to purchase directly from the website.

Our design philosophy centered on crafting a clean, minimalistic aesthetic that amplifies the bold and dynamic design of HiPhi's vehicles. By utilizing precision layouts based on the golden ratio, we created harmonious interfaces that naturally guide the user's eye. A curated color palette of subtle grays with hints of purple—maintaining a 60/30/10 ratio—adds understated sophistication and ensures brand consistency. Elegant typography was chosen to complement HiPhi's modern and innovative identity, enhancing readability and user engagement throughout the website.