Customer Profile Deduplication

Daniel Thompson

Built a bespoke process to identify duplicate customer records, with a certainty score to ascertain likeliness of record identities. Used a variety of customer data points, with weightings for each attribute, and fuzzy match logic.
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Posted Nov 28, 2023

Created customer similarity rules, executed fuzzy matching against records with bucketing and tokenizing. Displayed best and worst matches with scoring system.

Data Migration - NetSuite
Data Migration - NetSuite
Dynamics GP Scraper, Modelling and Data Quality
Dynamics GP Scraper, Modelling and Data Quality