Customer Profile Deduplication
Daniel Thompson
Built a bespoke process to identify duplicate customer records, with a certainty score to ascertain likeliness of record identities. Used a variety of customer data points, with weightings for each attribute, and fuzzy match logic.
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Posted Nov 28, 2023
Created customer similarity rules, executed fuzzy matching against records with bucketing and tokenizing. Displayed best and worst matches with scoring system.
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