For upRally I designed and built a

For upRally I designed and built a full event coordination platform from the ground up. The idea is simple: one link, and everyone shows up. Organizers can make a branded event page in minutes, send invites to reusable guest lists, and track RSVPs live. Guests never need an account. Behind that simple experience is a lot of product work. There's a guided event builder with a live attendee preview and autosaving drafts. A signup-free start flow lets new visitors build an event before they register.

The platform also handles automated reminders, broadcast emails with delivery and open tracking, time zone aware scheduling, and four theme kits that carry through to the event page and email. I set up the business model too: a free and paid plan, plus one-time event packages, all running on live Stripe billing with US sales tax collected automatically.

I fixed real problems as customers reported them. One example: corporate email security scanners were clicking links and recording false RSVP declines, so I changed RSVPs from email to require a quick confirmation. upRally also connects with AI assistants like Claude and ChatGPT, and the homepage uses AI-generated video built around the theme of bringing people together.