LUMIÈRE Skincare Concept: Two Creative Directions by Tomasz RechinbachLUMIÈRE Skincare Concept: Two Creative Directions by Tomasz Rechinbach

LUMIÈRE Skincare Concept: Two Creative Directions

Tomasz Rechinbach

Tomasz Rechinbach

Same skincare brand. Two very different first impressions.
For my latest NeuroDNA project, LUMIÈRE, I explored two creative directions:
01 — the face and the skincare ritual. 02 — the bottle as the main focus.
Warm ivory, deep green and consistent packaging connect both designs. The imagery is AI-assisted, with layout and typography composed separately.
LUMIÈRE is a self-initiated concept for a fictional brand.
For a skincare brand you’ve never heard of, which would make you pause — 01 or 02, and why?
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Posted Nov 2, 2026

Same skincare brand. Two very different first impressions. For my latest NeuroDNA project, LUMIÈRE, I explored two creative directions: 01 — the face and the...