I built an end-to-end marketing

I built an end-to-end marketing measurement system for an online fitness education business.

Connected the website, GetCourse checkout, and BePaid payment confirmations with Google Analytics 4, Google Tag Manager, Yandex Metrica, and Meta Conversions API.

Implemented server-side purchase tracking through Make, with duplicate protection and session identifiers linking purchases to website activity.

Validated the complete flow using real paid orders and removed outdated conversion events. Also restructured four Google Search campaigns, prepared for launch pending client approval.