Samsung Galaxy Z Fold7 — Cinematic Product Launch

Partnered with Samsung to create a high-impact visual for the Galaxy Z Fold7 launch. The concept? A phone that’s more than a device — it’s a portal. I brought that idea to life through cinematic lighting, seamless transitions, and futuristic design, blending product realism with visual storytelling.

Crafted for @samsungmobile as part of the global Creative Lab campaign.

For the Galaxy Z Fold7 launch, I reimagined the phone as more than just a device — it’s a seamless portal to new dimensions. This piece explores that transformation through cinematic visuals, minimal lighting, and precise movement, reflecting how the fold unlocks possibilities in both form and function.

For this moment in the campaign, I imagined the Galaxy Z Fold7 as a lens that bridges worlds — from grounded, familiar scenes like a serene tropical island to abstract, cosmic dimensions. I used surreal transitions and in-camera UI animations to blur the line between what’s real and what’s possible, showing how the device unlocks an entirely new visual language.

The Creative Lab was a curated experience hosted by Samsung, bringing together select artists to reimagine the Galaxy Z Fold7 through their unique visual lens. I was invited to develop a cinematic concept that pushed the boundaries of what product visuals could feel like — blending realism with surreal motion. The space fostered experimentation, giving me full freedom to explore lighting, storytelling, and visual identity around the foldable device. Working alongside a team of global creatives, the lab offered access to cutting-edge tech and a collaborative atmosphere. It was less about selling a product and more about exploring its emotional and visual potential.