Hers is a Salvadoran brand that specializes in women's undergarments. Their mission is to provide comfort with an elegant vision for every lady in Central American society.

The client requested a unique limited edition design for Mother's Day. The objective was to preserve the soul of the brand through its color palette and its rose icon, which would play the principal role in the packaging.

After investigating with my team, it was determined that the illustration for the packaging would be in vector format. For this project, I developed a set of icons that represent flowers and convey the act of giving a bouquet to mothers.

The purpose of this design is to evoke a sentimental connection to elegance, minimalism, and softness through the use of pink tones and sensory stimulation via the textures that can be appreciated when touching the garments inside the packaging.

A harmonic and flexible graphic line was maintained so that the icons created could be applied in future content and always express the quality of the products.