A New Brand Image Refresh for a custom wood flooring company

Creative Directed, Designed, and Photo Directed, a total rebranding project— Beginning with new logo design, and tagline, for a client who needed their company Brand image refreshed and upgraded (see 1st sample), to reflect the custom wood floors they design, manufacture, and sell to high-end clientele. Followed by developing other product brand assets, including a Promotional Product Brochure (see 2nd sample), which, not only introduced the new brand essence through stylized story-telling photography but through strong creative positioning copy content, which introduced the new voice of the brand. Also, a new Website (see 3rd sample), showcasing the new company Brand Logo and Brand essence, that was created to not only upgrade their online presence but also to improve and enhance user experience (previewing the home page and a sampling of a few inside pages).