LECI | Clothing Brand & Visual Identity

About Leci Clothing

Leci Clothing Fashion is an emerging fashion brand based in Jakarta, Indonesia, catering specifically to young adult women. With a strong emphasis on 100% cotton apparel, the company is dedicated to providing comfortable and stylish clothing options that resonate with the modern, feminine aesthetic

Scope of the project

For this project, I focused particularly on colors that emit a feminine aesthetic to appeal to young adult women. I used fun typography in the logo because it plays an important role in defining and setting the mood of the brand with a clear, fun, feminine vibe. The color palette aligns with the brand's values