La Sierra - Social Media Campaign

Developed visually engaging images and videos tailored to the identity of La Sierra, a Mexican bean brand. The campaign promoted the brand's new line of prepared meals, while celebrating Mexican culture and cuisine, which are integral to the brand’s values. Created reels and static posts for social media to boost brand awareness and connect with the target audience through culturally relevant content.

Video editing

Creative direction

Use of Adobe Creative Suite (After Effects, Premiere, Photoshop, Illustrator)

Team collaboration

Motion graphics for social media reels and posts