La Sierra - Social Media Campaign
Susana Velazquez
Graphic Designer
Motion Designer
Video Editor
Project description:
Developed visually engaging images and videos tailored to the identity of La Sierra, a Mexican bean brand. The campaign promoted the brand's new line of prepared meals, while celebrating Mexican culture and cuisine, which are integral to the brand’s values. Created reels and static posts for social media to boost brand awareness and connect with the target audience through culturally relevant content.
Skills and deliverables:
Video editing
Creative direction
Use of Adobe Creative Suite (After Effects, Premiere, Photoshop, Illustrator)
Team collaboration
Motion graphics for social media reels and posts
