OPUS School of Arts : Branding
Anamitra Jana
Let's talk about the story behind Opus
Kensington art college, now renamed the Opus School of Arts, is one of the top art and design colleges in the world. So it's time to bring about a new visual dimension to the rich heritage of the college. Thus leading to a re-branding of the institution.
The design process
We started off with understanding the culture and rich heritage of the college and followed by some primary and secondary research. Our next job was to find a proper name.
A research was conducted and a few names were shortlisted and we finally decided on Opus, which means an important piece of art. The word itself inspired us to conceptualize the logo.
After we established the logo, it was now time to work on the website and other miscellaneous items.
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Posted Jul 9, 2021
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