Powerlogic is a global leader in innovative power outlet solutions - creating modular, high-quality systems for residential, commercial, and mobile environments. With over 40 years in business, their brand has become synonymous with craftsmanship, functionality, and forward-thinking design.

The goal of this project was to redesign Powerlogic’s digital presence and visual identity - building a scalable system that supports both B2B and B2C funnels, modernises their brand aesthetic, and reflects the premium quality of their products.

The creative direction was grounded in modern minimalism — a visual language inspired by brands like Apple. Every element was designed to feel clean, confident, and intentional, allowing Powerlogic’s products to take centre stage.

Lighting, composition, and motion were carefully considered to highlight the precision and beauty of the products while communicating scalability and modularity — two defining traits of the Powerlogic brand.

3D Visualisation The 3D component was developed to showcase Powerlogic’s products in a world-class, photorealistic manner — without relying on photography studios.

Using Blender, I collaborated closely with Powerlogic’s industrial design team to translate CAD data into clean, consistent product visuals. A full material system and asset library were built to maintain uniformity across renders and streamline future production.

The result: a cohesive visual language that elevates the brand’s aesthetic while remaining true to its technical precision.

Impact

Powerlogic’s updated visual and digital identity has positioned them as a global leader in modern power solutions. The redesigned system now supports scalable eCommerce, seamless lead generation, and international growth.

Most notably, Powerlogic’s products were recently installed in Amazon’s new headquarters in South Africa — a testament to the brand’s elevated market perception and design excellence.