e.l.f Cosmetics Mobile App Enhancement by Julia Rakitinae.l.f Cosmetics Mobile App Enhancement by Julia Rakitina

e.l.f Cosmetics Mobile App Enhancement

Julia Rakitina

Julia Rakitina

What I did

Worked on the e.l.f Cosmetics mobile app, building a modern e-commerce shopping experience
Developed and supported core features including product browsing, search, cart, and secure checkout
Improved UI/UX to enhance product discovery and overall user engagement Integrated personalized recommendations, promotions, and user account functionalities
Optimized app performance and stability for a smooth shopping experience
Contributed to a scalable architecture supporting frequent updates and a large user base
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Posted May 11, 2026

Built features for the e.l.f Cosmetics mobile app, improving e-commerce UX, performance, checkout flow, and personalized shopping experience.