Worked on the e.l.f Cosmetics mobile app, building a modern e-commerce shopping experience
Developed and supported core features including product browsing, search, cart, and secure checkout
Improved UI/UX to enhance product discovery and overall user engagement
Integrated personalized recommendations, promotions, and user account functionalities
Optimized app performance and stability for a smooth shopping experience
Contributed to a scalable architecture supporting frequent updates and a large user base