YouTube Festival

Rachel Yap

Content Creator
Digital Marketer
Social Media Manager
The entire festival setup is based on a luminous & energetic approach with a Malaysian twist while incorporating elements with lighting effects. Such aesthetic can be seen in the environment of the setup, such as Batik infused lightbox, retro Neon KL signage, Malaysian Jargons and Multilingual Wordplay on signages – replicating the cultural melting pot, vibrancy of KL streets. It’s hipster, young, energetic, fun, vibrant, high tech while bearing a localised twist throughout the entire experiential journey from the registration process to the main stage.

2019

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