Otto

Project Overview: Otto Content is a powerful marketing tool designed to help businesses streamline their content creation and social media management. It allows users to extract key business details from their websites and leverage that information to generate context-driven marketing campaigns. Otto Content simplifies the process of creating posts for popular social media platforms such as Facebook, Instagram, LinkedIn, and Twitter. Users can either directly publish the content to their accounts or schedule posts to be published automatically at their preferred time.

Role: Full-stack engineer responsible for the design, development, and deployment of Otto Content. Focused on creating an intuitive interface that integrates business data extraction with seamless marketing content generation and scheduling features.

Web Development: Built scalable features to extract business details and auto-generate marketing content.

API Integration: Integrated social media APIs for Facebook, Instagram, LinkedIn, and Twitter for seamless content publishing and scheduling.

Campaign Management: Developed a scheduling feature that allows users to plan and automate posts, improving marketing workflow efficiency.

React & Redux: Ensured a dynamic user experience with a robust state management system.

TypeScript: Increased development accuracy and maintainability with type-safe code.

Client: Otto Optics (ottooptics.io) – Parent company providing solutions that simplify digital marketing efforts for businesses.