GOAT Apparel is a modern fashion brand, targeting the younger, social media driven generation. GOAT wanted a sleek primary logo with easy readability while attracting the younger target market through a playful submark logo. We went for a black and green colour palette, again to attract a younger market, and at the same time, remaining gender neutral, fresh and sleek. Client requirements: - Logo Design - Label Design - Packaging Design - Clothing Design - Business Card Design