The Wild Plum Tea Room (est. 1984) is "a unique Gatlinburg lunch dining experience tucked away in the Smoky Mountains of Tennessee" built on local ingredients and local recipes passed down from generation to generation. I rebranded this restaurant for a personal project.

I did this by illustrating linocut-style wild plum blossoms, with a simple color palette of white and two rich plum colors. I placed those blossoms on a stylized tea cup ring, which replaced the traditional "circle" frame, and used a monoline script to maintain modern elegance. The final product was a logo and brand collateral that embodied the personal touch and southern charm of Wild Plum and also paid homage to the Austrian tea houses that it was inspired by.

✨Magazine ad

✨Digital Ad (left) and Menu (right)

✨Business Cards, which were designed to be shaped like tea bags. I took the design a step further by using two layers -- Kraft cardstock for the brown base and white vellum for the top layer, attached together with mini metal brads -- to mimic tea bags. The information is to be printed on the vellum and was desigend with both the brown and transluscent white backgrounds in mind.