The Oath home hero instantly gives the customer value. The fact that the product is organic, bleach-free and that there is free shipping. Additionally, it is displayed that Oath has been reviewed by 2000+ customers. Visitors to the site are, from the start, able to add the bundle deal to their cart.
The conversion funnel on this site is meticulously thought through, with every section focused on addressing questions, and seperating us from other brands in this space with our unique offering.
Oath home page
The product page is clean, clear and to the point. Users are given the option of buying this product with a subscription deal, which is cheaper than buying the product one-off.
Oath product page
The cart is upselling the customer on the Oath health bundle, which increases the average order value.
Oath shopping cart
A little behind the scenes of what we did in Blender. All product photography was modelled and rendered in Blender.
Blender scene layout of the products
