Squarespace Website Design & Migration for Apical
⚡️ 150% Increase in site visits ⚡️
"Apical: Nurturing Growth, Redefining Excellence"
Jared, a seasoned scale-up chemist and process designer with a decade of experience approached us to fix some issues on his company's website and redesign it.
Website Revamp:
Apical's existing website faced design issues and functionality glitches, prompting a comprehensive revamp. We recommended transitioning to Squarespace 7.1 from the existing 7.0, leading to a complete redesign for a modern and user-friendly interface. With a sleek color theme and fonts, the new design aimed to project a professional and streamlined image, enhancing client acquisition.
Design Challenges:
Given Apical's diverse verticals, organizing the extensive content was crucial for user-friendliness. Additionally, engagingly presenting technical information was a challenge. We strategically organized the website, focusing on essential information and employing dynamic layouts, lists, and bullet points to maintain user interest. Despite the complexity, the revamped website featured over 50 pages.
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Posted Feb 26, 2024
⚡️150% Increase in site visits⚡ Squarespace website for Apical to enhance its online presence, improving the user experience, sales, and customer satisfaction.
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