Promotional Campaign for B2B Course Launch
Wendy Lewis
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Posted Oct 18, 2023
Created and executed a marketing plan for the client’s new online course consisting of blog posts, videos, webinars, email, and paid social campaigns.
Delivered promotional plan for client’s new online course. The marketing mix consisted of blog posts, videos, webinars, email, Facebook, and LinkedIn paid and organic campaigns. Plan conveyed engagement rates of 50% for email, 6% for Facebook and 4% for LinkedIn. Exceeded course registrant goal, resulting in a waiting list for the class.