THE ITALIAN ART OF COMFORT

Catarina Retroz

In just 20 hours challenge—Design Marathon @NABA, this campaign was crafted to integrate Evvoli into the rhythm of Italian life. A multi-platform approach ensures impact across video, OOH print, social media, and a bold activation stunt.
Evvoli, a brand with Italian inspiration, is stepping into the competitive air conditioning market as a reliable alternative to Japanese and Chinese brands.
The challenge? To establish brand awareness and connect with Italian culture—without altering the product itself.
Social Media Management — Instagram
Social Media Management — Instagram
Activation Stunt
Activation Stunt
Like this project
1

Posted Mar 14, 2025

In a 20-hour design challenge, this campaign was crafted to integrate Evvoli into the rhythm of Italian life.

GOING OUT IS GOING IN
GOING OUT IS GOING IN
DESIGN MONOGRAPHS MAGAZINE
DESIGN MONOGRAPHS MAGAZINE
SOUND-BOUND
SOUND-BOUND
THE UNBEARABLE LIGHTNESS OF BEING
THE UNBEARABLE LIGHTNESS OF BEING