In just 20 hours challenge—Design Marathon @NABA, this campaign was crafted to integrate Evvoli into the rhythm of Italian life. A multi-platform approach ensures impact across video, OOH print, social media, and a bold activation stunt.
Evvoli, a brand with Italian inspiration, is stepping into the competitive air conditioning market as a reliable alternative to Japanese and Chinese brands.
The challenge? To establish brand awareness and connect with Italian culture—without altering the product itself.