In 2024, I created a funnel that brought in 100k email subscribers within a handful of reels. No ads. No outside promotion. Just strategic, human centered (silly) marketing. At this time, I caught the eye of Amy Porterfield who interviewed me on her podcast about what this "less refined" version meant for the future of email marketing.
Tens of millions of views and 100k email subscribers funneled into my world within a couple months. The original reels brought in new views for a full year.