R+Co Shopify E-commerce Store Development

Develop a Shopify/online store that presents R+Co’s award-winning haircare line (vegan, salon-quality, high-performance products).

Deliver a seamless shopping experience covering product discovery, ease of navigation, checkout, and subscription/loyalty options.

Communicate brand’s value proposition: premium formulation, scalp/hair health focus, stylist-backed quality and uniqueness.

Support growth in sales, customer retention, and brand reach via e-commerce tools, marketing integrations, and customer reviews.

Translating salon-level haircare quality and styling experience into an online retail context, where customers can’t try products physically.

Building trust and credibility: many customer reviews mention issues with shipping delays, poor customer service, or stock problems — which can harm customer perception.

Managing product availability and inventory — some customers report “bait and switch” or out-of-stock issues even after ordering.

Providing consistent global shipping and smooth fulfillment, given past complaints about delayed or missing shipments.

Ensuring e-commerce infrastructure supports marketing, subscriptions, payment options, reviews, and personalization — because R+Co uses a variety of advanced online store apps and integrations.

Launched a fully functional haircare e-commerce platform offering R+Co products online, reaching a global customer base.

Implemented modern e-commerce stack — including payment options (Apple Pay, Shop Pay, PayPal), subscription/loyalty engines, marketing & analytics tools, and user-generated reviews — to support growth and retention.

Established R+Co’s positioning as a premium, stylist-curated haircare brand offering salon-quality results directly at home.

Built a base of recurring customers and social media following, helping with brand awareness and repeat sales (given their marketing & UGC integrations).

However, customer feedback reveals areas for improvement: some buyers report dissatisfaction with shipping times, customer service, and stock reliability — indicating that fulfillment and post-sale support remain critical pain-points.