I created an AI-powered SEO agent for a hospitality technology company to turn competitive research into a faster and more structured content operation.

The project started with a market and SEO benchmarking process. I analyzed key competitors, mapped the keywords they were targeting, reviewed content opportunities, and combined SEO tools, Search Console insights and Claude to identify where the brand could improve its organic visibility.

From this research, the SEO strategy was divided into three content pillars:

Updating existing articles with better structure, keyword alignment and search intent optimization.

Creating new content based on competitive gaps and relevant keyword opportunities.

Repositioning strategic articles to improve ranking potential and lead generation.

After defining the strategy, I built an AI agent in Claude to execute the content workflow. The agent analyzes competitor content, reviews what is ranking for each keyword, identifies the search intent, drafts the article, and sends it for human approval before publication.

Once approved, the content is prepared for the blog with SEO elements already included: article structure, meta title, meta description, cover image direction, internal content blocks, newsletter form placement and rich material promotion within the article.

Because the website is hosted on Duda, the agent was also designed to work with the platform’s publishing environment. It prepares the article with image instructions based on Duda’s free media library, making the final publishing process faster and more consistent.

The result was a more scalable SEO content workflow, connecting competitive analysis, strategy, AI-assisted writing, human review and blog publishing in a single process.

Instead of simply generating articles, the agent became an operational SEO system designed to help the brand update existing content, create new pieces and reposition strategic pages with more speed, consistency and search intent alignment.