Campaign Visual & Information Design
Feellip Lee
PFIZER
Lipitor — Campaign Visual & Information Design
Developed a unified campaign visual system for Pfizer Lipitor across patient-facing print materials.
01. MAIN CAMPAIGN
A unified visual system developed across seven main campaign leaflets.
02. SUB-CAMPAIGN
The visual system extended across four supporting campaign leaflets.
03. BROCHURE
Campaign design extended into a supporting informational brochure.
Role
Visual Designer
Scope of Work
Campaign Visual System Development · Editorial Design · Information Design
Deliverable
7 Main Campaign Leaflets · 4 Sub-campaign Leaflets · Informational Brochure
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Posted Sep 12, 2026
Developed a unified campaign visual system for Pfizer Lipitor across patient-facing print materials.
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Timeline
Feb 1, 2020 - Jul 31, 2020
Clients
Pfizer
