THE CLIENT The company Dealens specializes in the sale and distribution of ophthalmic, diagnostic and optometric equipment. THE OBJECTIVE Ocular Forte vision capsules are a dietary supplement and contribute to the maintenance of normal vision. Ocular forte capsules contain an innovative formulation and are intended for everyone who has a deficiency of substances to preserve healthy vision. THE SOLUTION The capsule packaging is designed in a refined form with the aim of communicating a professional medical supplement. An interesting, striking illustration is intriguingly distracting in its depiction of the beauty of the human eye. The visual suggests the complexity of the eye, and thus invites the customer to become aware of health care and their own vision.