GoodEarth Malhar Storybook Illustration :: Behance

Fatima Qureshi

Graphic Designer
Illustrator
Digital illustrator
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
GoodEarth
In this storybook illustration project for GoodEarth’s Malhar Eco Village, I was tasked with visually narrating the journey of a city-dwelling family as they discover the tranquility and joy of life in an eco-friendly community. The illustrations served as a key marketing tool for the real estate business, aimed at introducing potential buyers to the unique facilities and amenities of the village.
This project demanded a blend of creative imagination and technical precision. My illustrations needed to capture the essence of the eco-friendly lifestyle, from the lush green landscapes to the innovative, sustainable homes. Attention to detail was crucial, as each element of the village had to be depicted accurately and enticingly, while maintaining a cohesive and inviting visual style.
Beyond artistic skill, this project required problem-solving abilities to translate complex architectural and environmental concepts into engaging and accessible visuals. Effective communication with the business was essential to ensure that the illustrations aligned with their vision and marketing goals. The result is a storybook that not only tells a compelling narrative but also vividly brings to life the peaceful, sustainable lifestyle that Malhar Eco Village offers.
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