Using Ai to create custom experiences for a SaaS Webapp
Yuvraj Sharma
Product Designer
UI Designer
Figma
THE CONTEXT
Demtech Ai wanted a white labelled platform for themselves for their own citizen action platform named “Jhatkaa”
Logo Ideation process for BeCause
Brand identity
The logo and favicon was carefully designed so that it can align with the brand’s vision that is growth, life and renewal
The flower represents hope and optimism.
The brand’s vision is unity which is why is visualised by the flower petals connected like a Venn diagram.
Carefully Created Visual Guidelines
THE PROBLEM
Jhatkaa did not had an experienced product team to conceptualise the product and how it can help them make money
THE OBJECTIVE
Research, strategies and design an end-to-end white labelled Ai enabled platform that can help companies like “Jhatkaa” migrate into BeCause for it’s ease of use and user centric platform.
Design Sprint
THE OUTCOME
We successfully launched 6 months later with most of the features!
2 Organisations bought the MVP
They both are now migrated into the platform
We got the deal to develop and migrate all organisations that will purchase BeCause.
