Individual industry project with Slowear (Accademia Costume e Moda, 2025), under the guidance of Diego Fornero. After researching Slowear's "Connoisseur" audience (24–45) and its intentional-living positioning, I created The Pairing: an Instagram series of chef and sommelier Q&As with poetic product integration. I defined the visuals and sound design (targeting +15% reach and +20% engagement), selected talents such as Bottura, Romito and Cicolini plus partners, and planned Slowear18 tasting events to drive in-store traffic.
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Instagram series and communication strategy for Slowear: chef and sommelier Q&As with poetic product integration, talent selection and tasting events.
