Pipe is a SaaS platform that makes it easy for startups to find financing and raise money. It’s a platform that is growing rapidly.

In 2024, the fintech industry continues to experience rapid growth and innovation.

The Nielsen Heuristic Analysis is a powerful framework to identify usability issues and assess how severe they are. Ideally, this analysis should be conducted by three (3) designers separately.

This is a scale used to prioritize and categorize the issues or problems found in the interface.

For each problem spotted in the app, we will assign a rating from the scale.

User Journey Paths & pain points.

Usability audits

A usability audit is an evaluation of a website or app’s user experience (UX) to identify issues that may hinder usability, accessibility, or overall performance. It involves analyzing the design, navigation, content, and functionality from a user-centered perspective. The goal is to pinpoint areas where users may struggle or become frustrated, such as confusing layouts, inefficient processes, or slow load times. The audit typically results in a report with actionable recommendations for improving the user experience, enhancing ease of use, and ensuring that the product meets the needs of its intended audience.

A SWOT analysis is a strategic planning tool used to assess a business, project, or product by examining its Strengths, Weaknesses, Opportunities, and Threats. It helps identify internal and external factors that can influence success. • Strengths: Internal advantages or resources that give the business an edge, such as a strong brand, loyal customer base, or unique features. • Weaknesses: Internal challenges or areas that need improvement, like limited resources, poor user experience, or lack of brand awareness. • Opportunities: External factors that could be leveraged for growth, such as emerging market trends, new technologies, or untapped customer segments. • Threats: External factors that could negatively impact the business, like competition, regulatory changes, or economic downturns. A SWOT analysis helps businesses make informed decisions and develop strategies to capitalize on their strengths, mitigate weaknesses, seize opportunities, and counteract potential threats.

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Posted Jul 15, 2024

This audit aims to evaluate the user experience and identify areas for improvement for Pipe to enhance customer satisfaction on their website.

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