Leaven Video Project

Project Type: Video Editing & Videography

  This is a project featuring baked goods showcasing the deliciousness of various bakeries, that was a unique and interesting project. 

The goal was to capture the essence and feel of the brand while also highlighting the deliciousness of the baked goods. It is important to ensure that all of the colors of the pastries and bakery items look vibrant, consistent, and realistic. To do this, great care was taken to capture all the small details throughout the video. The video was then edited to make sure that all the small details were highlighted while still following the intended feel of the brand.

During the shooting and editing process:

-The overhead lighting was adjusted to give the food a warm glow, bringing out the reddish-brown hues of the muffins and cupcakes.

-Highlights were added to make the products look more inviting.

-Darker shadows were used to enhance the texture of the food, making it look more realistic.

In the end, the client was satisfied with the results and the final product was a stunning showcase of the deliciousness of the baked goods.