So Not Typical Website and Brand Identity Development

Shaloo Dadwal

Verified

Completed work

Web Designer

Google Analytics

Kajabi

Client: Gwendolyn Jones

Business Name: So Not Typical

Website: www.sonottypical.com

Industry: Coaching for Neurodivergent Professionals

Gwendolyn Jones is a passionate business coach who empowers neurodivergent individuals — entrepreneurs, leaders, and organizations — to thrive authentically. Her mission is to redefine what “typical” success looks like by building inclusive, strengths-based coaching experiences.

PROJECT GOALS

When Gwendolyn approached me, she wanted a digital home that felt safe, empowering, and reflective of her unique audience. She had a clear mission but needed help translating that into a cohesive brand identity and a professional Kajabi website that would connect deeply with neurodivergent visitors while supporting her coaching, supervision, and consulting services.

Her goals included:

Developing a brand identity that authentically represents her personality and values.

Customizing a Kajabi template to suit her content, flow, and audience needs.

Uploading copy, visuals, and resources for a smooth user experience.

Automating the entire customer journey

Creating a site that balances warmth, professionalism, and accessibility.

THE PROCESS

Our collaboration began with a deep dive into Gwendolyn’s brand story, voice, and vision. Together, we explored her target audience’s needs — clarity, calm, and belonging — and translated that into a visual and digital identity.

Key milestones included:

Brand Identity Design: I crafted a new color palette, typography suite, and logo that communicate calm confidence, inclusion, and trust.

Kajabi Website Customization: I selected and customized a Kajabi template to align perfectly with Gwendolyn’s content structure and aesthetic goals.

Content Integration: I uploaded and formatted all of Gwendolyn’s copy and imagery, ensuring consistent tone and visual flow throughout.

Analytics: We have connected Google analytics with the website to track the website performance

THE OUTCOME

The new So Not Typical website now beautifully embodies Gwendolyn’s mission — empowering neurodivergent professionals to thrive in business and life. It presents her services with clarity, confidence, and empathy.

Visitors now experience:

A visually cohesive brand that feels calm and inclusive.

Improved navigation for clear user journeys across coaching, supervision, and consulting offers.

A Kajabi site optimized for engagement, ready to support her growing client base.

The transformation not only elevated Gwendolyn’s online presence but also equipped her with a powerful digital platform to expand her impact globally.

CLIENT TESTIMONIAL

“Shaloo is patient, kind, and the consummate professional. I came to her with an idea that she helped me shape into a vision and then a final product in Kajabi, which I am so proud of. Thank you, Shaloo, for helping www.sonottypical.com come to life! My neurodivergent coachees, supervisees, and organisational clients will forever benefit from your expertise.”

— Gwendolyn Jones, Founder of So Not Typical

FINAL THOUGHTS

This project is a wonderful example of how thoughtful design, inclusive strategy, and Kajabi expertise can come together to create a digital space that empowers both the business owner and their audience. If you’re ready to elevate your Kajabi website and build a brand that truly reflects your mission, let’s collaborate to bring your vision to life — just like Gwendolyn’s.

Gwen shared her favorite parts of working together with us, and what she loves most about her new Kajabi website:

What is your favorite part of your new design and set up?

Shaloo is patient, kind, and the consummate professional. I came to her with an idea that she helped me shape into a vision and then a final product in Kajabi, which I am so proud of.

How do you think this update will impact your business?

Thank you, Shaloo, for helping www.sonottypical.com come to life! My neurodivergent coachees, supervisees, and organisational clients will forever benefit from your expertise.

Did we successfully accomplish your design goals? What was your favorite part about working together?

I came to Shaloo with an idea that she helped me shape into a vision and then a final product in Kajabi, which I am so proud of. Thank you, Shaloo, for helping www.sonottypical.com come to life! My neurodivergent coachees, supervisees, and organisational clients will forever benefit from your expertise.