Elements Cocktail Menu Cards

This project is a visual and educational exploration of cocktails through the lens of the four classical elements: Air, Water, Earth, and Fire. I designed a cohesive series of digital cocktail cards for Mixology School, combining strict mixology accuracy with expressive sumi-e–inspired illustration and a modern product-ready layout.

Each card translates a cocktail’s sensory identity—texture, temperature, aroma, and flavor—into a minimal visual system:

Air feels light, effervescent, and frothy

Water is coastal, saline, and deep

Earth is grounded, bitter, and mineral

Fire is intense, smoky, and spicy

The system balances:

Brutal clarity: readable recipes, structured hierarchy, consistent card proportions

Expressive restraint: hand-drawn brush style lettering, elemental symbols, watercolor washes, and reduced palettes

Designed as a collectible deck, the cards work both as educational tools and as a brand asset—ready for digital products, social content, or printed sets. The result is a homogenous yet emotionally distinct series where design, storytelling, and mixology reinforce each other.