The Why Creative is a conceptual design studio serving new and emerging branding with voice, visuals, and roadmaps necessary for not only making a profit but making an impact. Christine Mitchell is the visionary behind The Why Creative as well as The Misfits Experience and wanted a modern, minimal, typography focused design for her website redesign. We wanted to create a beautiful contrast between TWC and TME to both fit together and work separately for their prospective clients. With a blend of beautiful, classic typography and playful hover effects and animations, we really brought her vision to life and were able to create a unique website experience.

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